{"id":31058,"date":"2026-04-16T20:50:18","date_gmt":"2026-04-16T10:50:18","guid":{"rendered":"https:\/\/www.nowbookit.com\/the-social-media-shift-restaurants-should-prepare-for-in-2025\/"},"modified":"2026-04-16T20:50:20","modified_gmt":"2026-04-16T10:50:20","slug":"the-social-media-shift-restaurants-should-prepare-for-in-2025","status":"publish","type":"post","link":"https:\/\/www.nowbookit.com\/en-us\/hospitality\/the-social-media-shift-restaurants-should-prepare-for-in-2025\/","title":{"rendered":"The Social Media Shift Restaurants Should Prepare For in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31058\" class=\"elementor elementor-31058\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-412fa7e e-flex e-con-boxed e-con e-parent\" data-id=\"412fa7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-233aad9 elementor-widget elementor-widget-text-editor\" data-id=\"233aad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the world of hospitality, few things have reshaped guest behaviour quite like social media. What started as a tool to share polished food photos is now a dynamic, fast-moving space where diners discover venues, build trust with brands, and decide where to eat.  <\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019ve worked in hospitality or restaurant marketing, you\u2019ve likely felt that shift too. What worked last year might already feel outdated today. <\/span><\/p><p><span style=\"font-weight: 400;\">So, what should restaurants expect in 2025? In this article, we\u2019ll break down the key social media shifts to watch, and how your venue can stay one step ahead. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93adec elementor-widget elementor-widget-heading\" data-id=\"a93adec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why social media matters more than ever in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678bdd2 elementor-widget elementor-widget-text-editor\" data-id=\"678bdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">First things first. If you\u2019re still treating social media like an afterthought or just a pretty feed of specials and flat lays, it\u2019s time to rethink. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862fe0d elementor-widget elementor-widget-heading\" data-id=\"862fe0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Consumer behaviour has changed<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5392e56 elementor-widget elementor-widget-text-editor\" data-id=\"5392e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today\u2019s diners, especially younger ones, are discovering venues on <\/span><b>TikTok and Instagram<\/b><span style=\"font-weight: 400;\"> before they ever turn to Google. In fact, Google revealed that nearly <\/span><a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2024\/03\/11\/genz-dumping-google-for-tiktok-instagram-as-social-search-wins\/\"><span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z use social media platforms as their primary search engine for food, travel, and experiences. <\/span> <\/p><p><span style=\"font-weight: 400;\">That behaviour extends beyond Gen Z. A recent survey found that <\/span><a href=\"https:\/\/cropink.com\/restaurant-social-media-statistics\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of people use social media to research restaurants, and 68% check a venue\u2019s social media presence before deciding to visit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b588d elementor-widget elementor-widget-heading\" data-id=\"10b588d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Trust lives in real-time content<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888220a elementor-widget elementor-widget-text-editor\" data-id=\"888220a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s no longer about how polished your posts are, it\u2019s about how <\/span><i><span style=\"font-weight: 400;\">authentic<\/span><\/i><span style=\"font-weight: 400;\"> they feel. Guests trust behind-the-scenes footage, customer reviews, and UGC (user-generated content) more than ads or stylised photoshoots. A shaky iPhone video of your chef plating a dish might do more for your brand than a perfectly staged still ever could.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab08030 elementor-widget elementor-widget-heading\" data-id=\"ab08030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Visibility = Local success<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0405a elementor-widget elementor-widget-text-editor\" data-id=\"0e0405a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media doesn\u2019t just help you go viral, it helps you get discovered. Location tags, local hashtags, and consistent content boost your visibility on platforms like Instagram, TikTok, Google Maps, and even TripAdvisor. That visibility translates into foot traffic, especially when guests are actively searching nearby.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eefd2a9 elementor-widget elementor-widget-heading\" data-id=\"eefd2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key social media trends restaurants should watch in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8debf elementor-widget elementor-widget-text-editor\" data-id=\"8a8debf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, what does this all mean in practice? Let\u2019s break down the most impactful trends shaping restaurant marketing in 2025, and how venues like yours can tap into them. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8c5c9 elementor-widget elementor-widget-heading\" data-id=\"ff8c5c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. The rise of short-form, story-driven video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ccdfc elementor-widget elementor-widget-text-editor\" data-id=\"07ccdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We used to obsess over long-form content calendars, but these days, the best-performing posts are short-form, raw, and real.<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019re seeing restaurants grow their audience and bookings by posting 15-second clips on Instagram Reels, TikTok, and YouTube Shorts. It\u2019s not about cinematic quality; it\u2019s about telling a quick story or sparking an emotion. <\/span><\/p><p><span style=\"font-weight: 400;\">Tools that encourage visual interaction such as <a href=\"https:\/\/goldenratiofacetest.com\/\" rel=\"nofollow\">Golden Ratio Face Test<\/a> lets users analyze facial proportions tend to generate string engagement on platforms like Instagram, and TikTok.<\/span><\/p><p><b>Why it works:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s quick, digestible, and perfect for on-the-go scrolling<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Algorithms love video, especially when it sparks emotion or tells a story<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viewers connect more with moments, not just polished promos<\/span><\/li><\/ul><p><b>How to make it work for your venue:<\/b><\/p><p><span style=\"font-weight: 400;\">Skip the salesy stuff. Instead, think mini-stories: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The sizzle of a pan during dinner prep<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A customer\u2019s first bite of your signature dish<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your chef sharing what\u2019s fresh on the menu this week<\/span><\/li><\/ul><p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Start with one \u201cday in the life\u201d clip each week and build from there. You don\u2019t need a production team, just a steady hand and a good sense of your brand vibe.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e77ad6 elementor-widget elementor-widget-heading\" data-id=\"8e77ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Raw, relatable, and unfiltered is winning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ff302 elementor-widget elementor-widget-text-editor\" data-id=\"e6ff302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Perfectly plated shots still have a place. But in 2025, diners want more than pretty pictures, they want personality. <\/span><\/p><p><span style=\"font-weight: 400;\">That means pulling back the curtain a little:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduce your team (yes, even the shy ones)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share behind-the-scenes bloopers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight your venue\u2019s vibe during service<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">People want to see the humans behind the hospitality\u2014the laughs, the hustle, the little imperfect moments that make your place feel alive.<\/span><\/p><p><span style=\"font-weight: 400;\">One of our favourite examples is a Melbourne caf\u00e9 that went viral simply by introducing their baristas in a TikTok series. They didn\u2019t script it. They just let them be themselves, and the comments were filled with people saying, <\/span><i><span style=\"font-weight: 400;\">\u201cCan\u2019t wait to come in and meet them!\u201d<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bed0963 elementor-widget elementor-widget-image\" data-id=\"bed0963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/charles-etoroma-6v2gsqxu_gy-unsplash-1024x768.jpg\" class=\"attachment-large size-large wp-image-31054\" alt=\"social-media-shift-2\" srcset=\"https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/charles-etoroma-6v2gsqxu_gy-unsplash-1024x768.jpg 1024w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/charles-etoroma-6v2gsqxu_gy-unsplash-300x225.jpg 300w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/charles-etoroma-6v2gsqxu_gy-unsplash-768x576.jpg 768w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/charles-etoroma-6v2gsqxu_gy-unsplash-1536x1152.jpg 1536w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/charles-etoroma-6v2gsqxu_gy-unsplash-2048x1536.jpg 2048w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/charles-etoroma-6v2gsqxu_gy-unsplash-e1753933764414.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fa5aa elementor-widget elementor-widget-heading\" data-id=\"c8fa5aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Smarter content creation with AI and automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c9825 elementor-widget elementor-widget-text-editor\" data-id=\"44c9825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Between shift schedules, supplier emails, team check-ins, and the 50 other things that need doing, social media often falls to the bottom of the list. We get it. But the good news? AI and automation tools are finally making it easier for restaurants to stay visible <\/span><i><span style=\"font-weight: 400;\">without<\/span><\/i><span style=\"font-weight: 400;\"> burning out.<\/span><\/p><p><span style=\"font-weight: 400;\">Many of the venues we work with have been leaning on tools like <\/span><b>ChatGPT<\/b><span style=\"font-weight: 400;\"> to spark ideas, <\/span><b>Canva<\/b><span style=\"font-weight: 400;\"> to create on-brand visuals, and <\/span><b>Later<\/b><span style=\"font-weight: 400;\"> to schedule content across platforms. For most, it\u2019s not just about saving time, it\u2019s been the key to staying consistent week after week.<\/span><\/p><p><b>Here\u2019s what we\u2019ve learned (from experience and observation):<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI is brilliant for brainstorming, planning, and repurposing content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But in hospitality, tone and nuance matter\u2014<\/span><b>it still needs your voice<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scheduling ahead saves you from that 5pm \u201coh no, we haven\u2019t posted today\u201d panic<\/span><\/li><\/ul><p><b>Tip from the trenches:<\/b><span style=\"font-weight: 400;\"> Always give AI-generated content a once-over before it goes live. We\u2019ve seen captions misfire thanks to cultural references or local slang that just didn\u2019t land. A quick human review can make all the difference.<\/span><\/p><p><span style=\"font-weight: 400;\">And it\u2019s not just social\u2014AI is streamlining the guest experience too. Tools like our <strong>Sadie, the <\/strong><\/span><strong><a href=\"http:\/\/nowbookit.com\/ai-reservation-system\">AI Receptionist<\/a><\/strong><span style=\"font-weight: 400;\">, help venues handle enquiries and bookings automatically, freeing up your team while making sure guests are looked after around the clock.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a89a8 elementor-widget elementor-widget-heading\" data-id=\"83a89a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Owned communities over algorithm chasing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3887aca elementor-widget elementor-widget-text-editor\" data-id=\"3887aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s no secret that social media is becoming more pay-to-play. Organic reach? Not what it used to be. That\u2019s why more restaurants are investing in owned channels like:   <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email newsletters<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS marketing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscriber-only perks or private groups<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These platforms give you direct access to your community, without relying on unpredictable algorithms. You\u2019re not just renting space on social media, you\u2019re building a loyal base that actually sees your updates. <\/span><\/p><p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Use social media to funnel people into your owned channels. Offer a freebie, exclusive menu sneak peek, or early access booking to grow your list.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4a6e2 elementor-widget elementor-widget-heading\" data-id=\"7f4a6e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Local influence &amp; micro-collaborations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d22d5 elementor-widget elementor-widget-text-editor\" data-id=\"21d22d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Big-name influencers might bring views, but local creators bring customers. In 2025, the smartest venues are teaming up with: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local foodies with smaller, highly engaged audiences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neighbourhood creators or culture pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearby businesses for joint promos or events<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It\u2019s all about hyperlocal trust. Not only does it build community, but it also boosts your local SEO (especially when your collaborators tag your location or mention your suburb or city). <\/span><\/p><p><span style=\"font-weight: 400;\">Try this:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner with a nearby wine bar for a dinner series<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite a local lifestyle creator to share a day in your venue<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use hashtags like #MelbourneEats, #TorontoRestaurants, or #LondonFoodie to boost discovery<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218261d elementor-widget elementor-widget-heading\" data-id=\"218261d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What restaurant owners should do to stay ahead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08fa6c elementor-widget elementor-widget-text-editor\" data-id=\"b08fa6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We know marketing can fall to the bottom of the to-do list, especially when the fridge goes down, the dinner rush kicks in, and your sous chef calls in sick. <\/span><\/p><p><span style=\"font-weight: 400;\">But from what we\u2019ve seen, the venues that are growing their presence and guest base in 2025 have a few things in common.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3bab3 elementor-widget elementor-widget-image\" data-id=\"6d3bab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/jay-wennington-n_y88twmgwa-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-31055\" alt=\"social-media-shift-3\" srcset=\"https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/jay-wennington-n_y88twmgwa-unsplash-1024x683.jpg 1024w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/jay-wennington-n_y88twmgwa-unsplash-300x200.jpg 300w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/jay-wennington-n_y88twmgwa-unsplash-768x512.jpg 768w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/jay-wennington-n_y88twmgwa-unsplash-1536x1024.jpg 1536w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/jay-wennington-n_y88twmgwa-unsplash-2048x1365.jpg 2048w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/jay-wennington-n_y88twmgwa-unsplash-e1753933809850.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d588685 elementor-widget elementor-widget-heading\" data-id=\"d588685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Pick your platforms and go deep, not wide<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869f050 elementor-widget elementor-widget-text-editor\" data-id=\"869f050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You don\u2019t need to be on five platforms to make an impact. Choose one or two\u2014usually Instagram and TikTok for visual appeal and reach\u2014and go deep instead of wide. The goal isn\u2019t to chase every trend; it\u2019s to show up consistently where your audience is already hanging out.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec35ba elementor-widget elementor-widget-heading\" data-id=\"8ec35ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Plan weekly content in advance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105cd35 elementor-widget elementor-widget-text-editor\" data-id=\"105cd35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use a flexible content calendar to map out what\u2019s coming up: specials, events, staff spotlights, behind-the-scenes prep. Planning ahead doesn\u2019t mean being rigid, it means freeing yourself up during the week to focus on service, not scrambling for a caption at 5pm. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745f728 elementor-widget elementor-widget-heading\" data-id=\"745f728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Empower your staff to create<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bffa6 elementor-widget elementor-widget-text-editor\" data-id=\"81bffa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is one of our favourite parts of the job: seeing staff shine. Some of the most engaging content we&#8217;ve seen came from line cooks filming behind-the-scenes prep, or baristas introducing themselves in one-take videos. <\/span><\/p><p><span style=\"font-weight: 400;\">Our take? Don\u2019t underestimate how much people love the real people behind your venue. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7018891 elementor-widget elementor-widget-heading\" data-id=\"7018891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Batch-create and schedule<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb38ff9 elementor-widget elementor-widget-text-editor\" data-id=\"eb38ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use tools like <\/span><b>Canva<\/b><span style=\"font-weight: 400;\">, <\/span><b>ChatGPT<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Later<\/b><span style=\"font-weight: 400;\"> to create and queue up a week or two of posts in one sitting. It\u2019s way more efficient than starting from scratch every day. Some of our partner venues even schedule a 2-hour &#8220;content sprint&#8221; each fortnight\u2014smart and sustainable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc31a0 elementor-widget elementor-widget-heading\" data-id=\"1bc31a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Measure what actually matters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e762b3b elementor-widget elementor-widget-text-editor\" data-id=\"e762b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Forget vanity metrics. Instead, track: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement<\/b><span style=\"font-weight: 400;\"> (comments, shares)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach<\/b><span style=\"font-weight: 400;\"> (how many people saw it)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversions<\/b><span style=\"font-weight: 400;\"> (clicks to booking links, loyalty signups, etc.)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If a video only gets 300 views but leads to 10 bookings\u2014that\u2019s a win.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e0ae3 elementor-widget elementor-widget-heading\" data-id=\"90e0ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How this fits Into broader restaurant marketing trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a4761 elementor-widget elementor-widget-text-editor\" data-id=\"f6a4761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s zoom out. Social media is important\u2014but it works best when connected to your other systems. As a restaurant tech company, we get especially excited when venues connect their marketing efforts to real guest data.  <\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s where social fits into <\/span><b>smarter restaurant marketing in 2025<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cb7be elementor-widget elementor-widget-heading\" data-id=\"f1cb7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Loyalty programs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db56d0 elementor-widget elementor-widget-text-editor\" data-id=\"3db56d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Promote your loyalty rewards through Stories and posts. Give followers a reason to come back and tie social campaigns into exclusive perks for loyal fans. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a272a1 elementor-widget elementor-widget-image\" data-id=\"6a272a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/andrej-lisakov-zpwlnifuhwi-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-31056\" alt=\"social-media-shift-4\" srcset=\"https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/andrej-lisakov-zpwlnifuhwi-unsplash-1024x683.jpg 1024w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/andrej-lisakov-zpwlnifuhwi-unsplash-300x200.jpg 300w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/andrej-lisakov-zpwlnifuhwi-unsplash-768x512.jpg 768w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/andrej-lisakov-zpwlnifuhwi-unsplash-1536x1024.jpg 1536w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/andrej-lisakov-zpwlnifuhwi-unsplash-2048x1365.jpg 2048w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/07\/andrej-lisakov-zpwlnifuhwi-unsplash-e1753934283536.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995ef6f elementor-widget elementor-widget-heading\" data-id=\"995ef6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Review strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c601f13 elementor-widget elementor-widget-text-editor\" data-id=\"c601f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social is the perfect place to amplify glowing reviews and encourage others to leave their own. We\u2019ve even seen venues screenshot Google reviews and use them as weekly posts\u2014it\u2019s simple social proof that works. <\/span><\/p><p><b><i>Pro tip: <\/i><\/b><i><span style=\"font-weight: 400;\">Pair reviews with user-generated content for double the impact.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36d1d38 elementor-widget elementor-widget-heading\" data-id=\"36d1d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">POS-linked targeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2942e04 elementor-widget elementor-widget-text-editor\" data-id=\"2942e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If your POS integrates with marketing tools, you can segment guests and retarget them with content that matches their behaviour (like re-promoting a dish they\u2019ve ordered or inviting them back after a long break). This makes your social media more personalised and more powerful. <\/span><\/p><p><span style=\"font-weight: 400;\">Some platforms, like Now Book It, offer marketing features that <\/span><a href=\"https:\/\/www.nowbookit.com\/en-us\/integrations\/\"><span style=\"font-weight: 400;\">integrate with your POS<\/span><\/a><span style=\"font-weight: 400;\">, helping you connect bookings, orders, and revenue in one place. That kind of visibility makes it easier to understand your guests and run more targeted, high-impact campaigns without adding to your workload.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb68bc7 elementor-widget elementor-widget-heading\" data-id=\"fb68bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email + SMS strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74d80c elementor-widget elementor-widget-text-editor\" data-id=\"a74d80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use social to grow your email and SMS lists, then use those channels to deliver offers and updates directly to your audience. It\u2019s a smart way to own your guest relationships instead of relying solely on algorithm-driven reach. <\/span><\/p><p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.nowbookit.com\/en-us\/solutions\/\"><span style=\"font-weight: 400;\">Now Book It<\/span><\/a><span style=\"font-weight: 400;\">, you can take this even further by sending automated booking reminders, sharing promos, and building guest loyalty with customisable templates. No extra tools or platforms needed\u2014just smarter, more seamless communication.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d061d32 elementor-widget elementor-widget-heading\" data-id=\"d061d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Omnichannel presence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a8338 elementor-widget elementor-widget-text-editor\" data-id=\"e2a8338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some guests discover you on Instagram. Others book through Google. Some only respond to email or text. The venues winning in 2025 are the ones that show up seamlessly across platforms, both online and in-person.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6788e elementor-widget elementor-widget-heading\" data-id=\"0c6788e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, where do you go from here?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82a693 elementor-widget elementor-widget-text-editor\" data-id=\"f82a693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The truth is, you don\u2019t need to do it all\u2014you just need to do what works for your venue. The most effective restaurant marketing in 2025 is intentional, consistent, and integrated. Social media works best when it\u2019s connected to the bigger picture\u2014bookings, loyalty, reviews, guest data, and direct comms like email and SMS.  <\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s where a smart system like Now Book It comes in. It helps you bring all the moving parts together so your marketing doesn\u2019t just look good, it actually drives result <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02cfb56 elementor-widget elementor-widget-image\" data-id=\"02cfb56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nowbookit.com\/get-in-touch\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/03\/blog-cta-1024x341.png\" class=\"attachment-large size-large wp-image-29132\" alt=\"Blog CTA\" srcset=\"https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/03\/blog-cta-1024x341.png 1024w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/03\/blog-cta-300x100.png 300w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/03\/blog-cta-768x256.png 768w, https:\/\/www.nowbookit.com\/wp-content\/uploads\/2025\/03\/blog-cta.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894b72d elementor-widget elementor-widget-text-editor\" data-id=\"894b72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Ready to bring it all together? <a href=\"https:\/\/www.nowbookit.com\/en-us\/ca\/#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE5NTcxIiwidG9nZ2xlIjpmYWxzZX0%3D\">Book a demo<\/a> with Now Book It and let\u2019s show you how to make social media part of your bigger growth strategy.<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e41b94e e-flex e-con-boxed e-con e-parent\" data-id=\"e41b94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re in hospitality, you\u2019ve probably felt the shift\u2014what worked last year might already feel outdated. So, what\u2019s next for 2025? Let\u2019s look at the key social media trends and how your venue can stay ahead.  <\/p>\n","protected":false},"author":22,"featured_media":31057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1149],"tags":[792,1188,1187],"class_list":["post-31058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","tag-restaurant-marketing","tag-social-media","tag-social-media-for-restaurants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Trends Restaurants Can\u2019t Ignore in 2025<\/title>\n<meta name=\"description\" content=\"Discover the biggest social media trends shaping restaurants in 2025 and how to adapt early to boost visibility, engagement, and bookings\" \/>\n<meta name=\"robots\" content=\"index, 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