{"id":31132,"date":"2026-04-16T22:25:27","date_gmt":"2026-04-16T12:25:27","guid":{"rendered":"https:\/\/www.nowbookit.com\/big-crowds-big-days-no-stress-how-the-camfield-uses-now-book-it-to-run-australias-largest-pub\/"},"modified":"2026-05-08T17:25:46","modified_gmt":"2026-05-08T07:25:46","slug":"big-crowds-big-days-no-stress-how-the-camfield-uses-now-book-it-to-run-australias-largest-pub","status":"publish","type":"post","link":"https:\/\/www.nowbookit.com\/en-us\/success\/big-crowds-big-days-no-stress-how-the-camfield-uses-now-book-it-to-run-australias-largest-pub\/","title":{"rendered":"Big crowds, big days, no stress: How Australia’s largest pub uses Now Book It to run at scale"},"content":{"rendered":"\t\t
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If\u00a0you\u2019ve\u00a0ever been to a truly high-volume venue, you know\u00a0it\u2019s\u00a0not your typical\u00a0neighborhood\u00a0spot.\u00a0This one sits\u00a0just steps from a major stadium\u00a0in Australia\u00a0and has built its reputation on delivering big experiences, whether\u00a0it\u2019s\u00a0a game day crowd, a large-scale event, or a packed weekend service.<\/span>\u00a0<\/span><\/p>

With multiple bars, expansive indoor and outdoor spaces, and the ability to host thousands of guests,\u00a0The Camfield has earnt\u00a0it\u2019s\u00a0name of Australia\u2019s largest pub. On peak days, it becomes a destination for sports fans and eventgoers. On quieter days, it still draws steady traffic for casual dining, celebrations, and group bookings. No matter the occasion, one thing stays consistent, the scale.<\/span>\u00a0<\/span><\/p>

Behind the scenes, keeping everything running smoothly takes more than just\u00a0a great team. It requires systems that can handle complexity without slowing things down.<\/span>\u00a0<\/span><\/p>

To understand how this venue manages bookings at such\u00a0a high level,\u00a0we\u00a0spoke with Functions Manager Molly Ryan, who oversees events, reservations, and large group experiences.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cAt this scale, you\u00a0need complete visibility across the venue at all times.\u00a0There\u2019s\u00a0no room for guesswork.\u201d<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TheCamfield-NowBookIt-CaseStudy-\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Managing the madness at scale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Running a venue of this size comes with challenges most operators never have to think about. On peak days, especially when\u00a0there\u2019s\u00a0a major stadium event, the team can have\u00a0thousands of\u00a0guests booked across a single day. That means hundreds of reservations spread across different spaces, time slots, and group sizes, all while continuing to accommodate walk-ins.<\/span>\u00a0<\/span><\/p>

Without the right systems in place, things can quickly become overwhelming. The team needs to know exactly\u00a0who\u2019s\u00a0arriving, where\u00a0they\u2019re\u00a0seated, and how long\u00a0they\u2019ll\u00a0stay. Even a small oversight can lead to overcrowding, long wait times, or a poor guest experience.<\/span>\u00a0<\/span><\/p>

Last-minute cancellations were another major issue. Large group bookings take up valuable space, and when those groups cancel late or\u00a0don\u2019t\u00a0show up, it directly\u00a0impacts\u00a0both revenue and service planning.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWhen you\u2019re working at this scale, last-minute cancellations hurt a lot more. You can\u2019t just fill those spaces easily, especially on big event days.\u201d <\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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The team needed a solution that could handle high volume, reduce risk, and provide confidence heading into their busiest services, without adding more manual work for staff.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TheCamfield-NowBookIt-CaseStudy-2\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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How Now Book It helps keep everything under control<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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That\u2019s\u00a0where Now Book It came in. Since implementing the platform, it has become central to how the venue manages reservations, functions, and events.<\/span>\u00a0<\/span><\/p>

By bringing everything into one place, the team gained real-time visibility across the entire venue. Instead of juggling multiple systems or relying on manual processes, they can see exactly\u00a0what\u2019s\u00a0happening at any given moment.<\/span>\u00a0<\/span><\/p>

One of the most impactful features has been pre-authorizations. By applying them to group bookings and high-demand periods, the team has significantly reduced no-shows and late cancellations.\u00a0Venues in the US typically see a\u00a0<\/span>10-20% no-show rate<\/span><\/a>, with some even going as high as 30%.\u00a0<\/span>\u00a0<\/span><\/p>

\u201cPre-authorizations have been massive for us. They set clear expectations with guests and really cut down on last-minute cancellations.\u201d<\/span>\u00a0<\/span><\/p>

The flexibility of the platform has also been key. The team can adjust booking rules based on demand, whether\u00a0that\u2019s\u00a0changing reservation durations, setting minimum spend requirements, or managing availability during peak periods. This level of control helps\u00a0maintain\u00a0a steady flow of guests, even during the busiest times.<\/span>\u00a0<\/span><\/p>

It has also reduced the administrative load on staff. Automated confirmations and reminders mean fewer inbound calls and emails, while real-time updates allow both management and floor teams to stay aligned.\u00a0\u00a0The result is a smoother operation overall, with fewer surprises and a team that feels more in control, even on the biggest days.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TheCamfield-NowBookIt-CaseStudy-1\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Making the most of every booking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Beyond standard reservations, the venue also uses Now Book It to manage events, functions, and\u00a0additional\u00a0revenue streams.<\/span>\u00a0<\/span><\/p>

The platform\u2019s events functionality allows the team to create and manage\u00a0unique\u00a0experiences, special occasions, and large group bookings within the same system they use every day. This keeps everything organized and reduces the need for back-and-forth communication.<\/span>\u00a0<\/span><\/p>

Gift cards have also proven to be a valuable addition. In the past year alone, the venue has sold hundreds through the platform, giving guests\u00a0a simple way\u00a0to share the experience while driving prepaid revenue.\u00a0<\/span>\u00a0<\/span><\/p>

Molly\u00a0said\u00a0\u201cgift cards are such an easy win. People love them, especially around major events and holidays, and\u00a0they\u2019re\u00a0really simple\u00a0for us to manage.\u201d<\/span>\u00a0<\/span><\/p>

There\u2019s\u00a0also a clear upside when those guests return, as gift card users often spend more during their visit, helping the venue maximize each booking.<\/span>\u00a0<\/span><\/p>

For functions, having a structured system in place makes a noticeable difference. From the\u00a0initial\u00a0inquiry through to arrival, everything is tracked and managed in one place, with clear booking details, secure payments, and streamlined communication.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>

At a venue of this scale, consistency is everything. Having one connected system to manage reservations, events, pre-authorizations, and gift cards allows the team to stay organized and focused on what matters most, delivering great hospitality.<\/span>\u00a0<\/span><\/p>

With Now Book It in place, they can continue to do what they do best: host large crowds, create memorable experiences, and handle even the busiest days with confidence.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201cNow Book It just works for how we operate, no matter how busy we get, it gives us confidence that everything is under control.\u201d <\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Blog-CTA-new-white\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

From relaxed weekday lunches to packed-out match days, The Camfield is a venue designed to flex. 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