{"id":31243,"date":"2026-04-17T00:09:07","date_gmt":"2026-04-16T14:09:07","guid":{"rendered":"https:\/\/www.nowbookit.com\/one-system-15-steakhouses-how-squires-loft-streamlines-group-operations\/"},"modified":"2026-05-08T15:59:13","modified_gmt":"2026-05-08T05:59:13","slug":"one-system-15-steakhouses-how-squires-loft-streamlines-group-operations","status":"publish","type":"post","link":"https:\/\/www.nowbookit.com\/en-us\/success\/one-system-15-steakhouses-how-squires-loft-streamlines-group-operations\/","title":{"rendered":"How a Popular Steakhouse Group Streamlined Operations with Now Book It"},"content":{"rendered":"\t\t
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With more than 15 venues stretching along Australia\u2019s scenic coastlines, Squire\u2019s Loft\u2019<\/a>s name has become synonymous with high-quality steaks, house-made sauces, and a simple philosophy: Keep It Simple Steak<\/a>. This approach has earned the group a loyal following and a reputation for being \u201cThe Steak Specialists.\u201d <\/span> <\/span><\/p>

This approach has earned the group a loyal following and a reputation for being \u201cThe Steak Specialists.\u201d <\/span> <\/span><\/p>

We spoke with the group\u2019s Business Development Manager, Megan, about how Now Book It helps them manage operations across every location, keeping the guest experience consistent, teams connected, and daily operations running as smoothly as their signature basting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The blind spot that multi-location groups can\u2019t afford <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Before switching to Now Book It, the group’s old booking system only let them see four days of reservation history. For a group running 15 locations and aiming to grow, that meant every staffing, marketing, and peak-period decision was made without the long-term data needed to make confident choices. <\/span> <\/span><\/p>

\u201cBefore, we couldn\u2019t look back on bookings beyond four days, so planning ahead or building a clear strategy was nearly impossible,\u201d<\/span> <\/span><\/p>

The National Restaurant Association\u2019s 2025 Multi-Unit Operator Technology Report found that access to consolidated historical data is the most frequently missing feature in existing restaurant group management software for US operators running five or more locations. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Squire's Loft<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Bringing the big picture into focus <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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After implementing Now Book It in 2020 across all locations, the group finally gained a full view of operations, and it has changed their venues for the better. Managers can now dive into booking trends, compare performance between locations, and pull detailed reports to guide smarter, faster decisions. This level of insight has removed the guesswork from day-to-day operations and given the team confidence to scale strategically. Since rolling out Now Book It in 2020 across all Squire\u2019s Loft locations, the group finally\u202fgained sight of the full picture, and it\u2019s changed the way they operate for the better. Managers can now dive into booking trends<\/a>, compare performance between venues, and pull detailed reports to guide smarter, faster decisions. That kind of visibility across the group has taken the guesswork out of day to day operations and given the team real confidence to scale strategically. <\/span> <\/span><\/p>

\u201cWe can see what\u2019s happening across all our venues in real time, who\u2019s busy, where there\u2019s room to grow, and how each location is tracking. That kind of data just wasn\u2019t possible before.\u201d<\/span><\/p>

It\u2019s not just the internal team seeing results. Diners enjoy a seamless, polished booking experience at every venue. Whether they\u2019re ordering a ribeye on the waterfront or a porterhouse downtown, the booking experience feels consistent: polished, branded, and consistent. For a restaurant franchise booking system serving a group of this profile, that consistency is part of the brand promise \u2014 not just an operational convenience.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Image credit: Squires Loft<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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$121,000 in gift card revenue from one unified system <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Another ingredient in the group\u2019s success is the use of Now Book It gift cards <\/a>across all locations. This unified approach generated over $121,000 in additional revenue in 2025 alone. Beyond the dollars, guests using gift cards tend to spend 20% more<\/a> per visit, making them a powerful tool for driving both traffic and higher spend. <\/span> <\/span><\/p>

\u201cIt\u2019s more than just a transaction, it\u2019s about creating a consistent experience at every touchpoint,\u201d<\/span> <\/span><\/p>

With Now Book It integrated directly into the website, selling gift cards is effortless. Gift card buyers do not need to choose a specific location or navigate separate systems per venue. They purchase once, use anywhere within the group, and the whole transaction is managed through the same multi location restaurant software the team already uses for reservations. The operational friction is zero & the revenue is real. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Onboarding made simple: Train once, roll out everywhere <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to multi-location restaurant software, one of the biggest questions for any group is onboarding: how long does it take to get a new location (or an entire group) up and running? For Squire\u2019s Loft, using the same system across all 15 venues means everyone learns the same processes once and can apply them anywhere. Whether a team member moves between locations or a new venue opens, there\u2019s nothing new to figure out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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That consistency is exactly what sets purpose-built restaurant group management software apart from managing a patchwork of separate systems at each venue. It keeps operations smooth, staff confident, and the guest experience seamless, no matter where they dine.<\/span> <\/span><\/p>

Squire\u2019s Loft \u2013 Camberwell<\/a>\u202f <\/strong>
<\/span>Nestled in the bustling Camberwell shopping precinct, this location should be the go to spot for locals wanting a relaxed night out that matches the neighbourhood vibe perfectly.\u202f\u202f<\/span> <\/span><\/p>

Squire\u2019s Loft \u2013 Geelong<\/a><\/strong>\u202f<\/span>\u202f<\/span>
<\/span>Right in the heart of Geelong West at 76 Preston Street, this should be at the top of your list if you\u2019re looking to celebrate a special occasion. The venue\u2019s connection to Geelong\u2019s thriving culture gives it a distinct local charm that sets it apart from the rest of the group.\u202f<\/span> <\/span>\u202f<\/span> <\/span><\/p>

Squire\u2019s Loft \u2013 Sunbury<\/a><\/strong>\u202f<\/span>\u202f<\/span>
<\/span>If you find yourself in the Macedon Ranges, don\u2019t go past Squire\u2019s Loft in Sunbury. This location offers a warm, contemporary setting perfect for everything from casual dinners to special celebrations.\u202f<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Learn more about how your hospitality group can grow with Now Book It. <\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Blog\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

For more than three decades, this well-known steakhouse group has been serving up bold, flame-grilled flavor and consistent hospitality across multiple locations.<\/p>\n","protected":false},"author":15,"featured_media":31242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1150],"tags":[1214,1236,1240,1264],"class_list":["post-31243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success","tag-online-booking-system","tag-portfolios","tag-reservation-system","tag-squires-loft-case-study"],"yoast_head":"\nHow Squire\u2019s Loft Streamlined 15 Steakhouses with One System<\/title>\n<meta name=\"description\" content=\"Learn how Squire\u2019s Loft transformed 15 restaurant locations with one platform \u2014 cutting admin, unifying service, and driving consistent growth.\" \/>\n<meta name=\"robots\" content=\"index, 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