{"id":31260,"date":"2026-04-17T00:15:58","date_gmt":"2026-04-16T14:15:58","guid":{"rendered":"https:\/\/www.nowbookit.com\/117000-and-counting-how-c-restaurant-boosts-profits-with-now-book-it-gift-cards\/"},"modified":"2026-06-08T22:19:54","modified_gmt":"2026-06-08T12:19:54","slug":"117000-and-counting-how-c-restaurant-boosts-profits-with-now-book-it-gift-cards","status":"publish","type":"post","link":"https:\/\/www.nowbookit.com\/en-us\/success\/117000-and-counting-how-c-restaurant-boosts-profits-with-now-book-it-gift-cards\/","title":{"rendered":"How this fine dining restaurant added $76k to their quarterly revenue with Now Book It’s gift cards"},"content":{"rendered":"\t\t
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Perched high above the city, this revolving restaurant is one of Perth, Australia\u2019s\u00a0most well-known and popular dining destinations.\u00a0Guests can enjoy lunch, high tea, or dinner while taking in ever-changing 360-degree city and river views. A five-time consecutive award-winning venue, it pairs culinary excellence with a unique, rotating perspective, making it a\u00a0favorite\u00a0for locals and visitors alike.<\/span>\u00a0<\/span><\/p>

Venue Manager Ann-Marie Gill<\/span>\u00a0shared how\u00a0<\/span>Now Book It<\/span>\u00a0has streamlined\u00a0<\/span>upscale restaurant reservations<\/span>\u00a0while also introducing a profitable new revenue stream through gift cards.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Keeping tables full is a constant challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Even with an unforgettable dining experience, staying busy requires more than great food and views. The team knows that relying on reputation alone\u00a0isn\u2019t\u00a0enough in today\u2019s competitive hospitality market.<\/span>\u00a0<\/span><\/p>

\u201cIn this industry,\u00a0it\u2019s\u00a0not enough to rely solely on what happens inside the restaurant.\u00a0We\u2019re\u00a0always looking for smart ways to reach guests and generate revenue beyond the dining room,\u201d said\u00a0Anne-Marie.\u00a0<\/span>\u00a0<\/span><\/p>

This mindset led them to\u00a0<\/span>Now Book It gift cards<\/span>. Gift cards\u00a0aren\u2019t\u00a0just a\u00a0convenience,\u00a0they\u2019re\u00a0a strategic tool. Customers buying gift cards are already committed to spending, and diners who use them tend to spend\u00a0<\/span>20\u201330% more than the card value<\/span>, adding significant incremental revenue.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Photo by C Restaurant<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Turning gifting into real growth <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Introducing gift cards quickly created a new stream of income. In just the first few months\u00a0of 2025,\u00a0the restaurant sold over 900 gift cards, generating more than $76,000 USD in\u00a0additional\u00a0profit,\u00a0a revenue source that\u00a0didn\u2019t\u00a0exist before.<\/span>\u00a0<\/span><\/p>

\u201cGift cards have been a win-win. They bring in new guests and give us upfront cash flow, which is especially helpful before busy periods like Mother\u2019s Day.\u201d\u00a0<\/span>\u00a0<\/span><\/p>

This extra revenue gives the team more freedom to\u00a0plan ahead, manage peak periods effectively, and\u00a0operate\u00a0with confidence. Gift cards are now an essential part of the restaurant\u2019s growth strategy.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Beyond the dollars: Experiences guests love<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The gift cards go beyond a simple monetary value. With Now Book It, the restaurant offers curated dining experiences, including High Tea, Degustation Menus, and Wine Pairings. Guests enjoy giving something thoughtful and unique, while the restaurant positions itself as more than just a meal\u00a0–\u00a0it\u2019s\u00a0an experience.<\/span>\u00a0<\/span><\/p>

Integrating Now Book It for reservations has also simplified operations. Guests can update their bookings, add preferences, and reduce unnecessary phone calls. Staff spend less time on administrative tasks and more time delivering an exceptional dining experience.<\/span>\u00a0<\/span><\/p>

\u201cHaving a reliable system means less time troubleshooting and more time focusing on our guests,\u201d said the manager.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"With\t\t\t\t\t\t\t\t\t\t\t
Photo by C Restaurant<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Booked, busy & backed by data <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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One of the biggest advantages of Now Book It is access to real-time insights. The dashboard allows the team to see booking patterns,\u00a0identify\u00a0peak times, and\u00a0optimize\u00a0seating layouts to maximize revenue.<\/span>\u00a0<\/span><\/p>

\u201cThe reporting and insights give us the data we need to make smarter decisions,\u00a0and it\u2019s had a real impact on our revenue,\u201d\u00a0<\/span>Ann-Marie\u00a0said.\u00a0<\/span>\u00a0<\/span><\/p>

With data-driven decision-making now part of daily operations, the restaurant runs more efficiently while continuing to elevate the guest experience.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Learn how this revolving restaurant streamlined reservations and added a new revenue stream with Now Book It<\/p>\n","protected":false},"author":15,"featured_media":31259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1150],"tags":[1275,1238,1273,1236,1274,799],"class_list":["post-31260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success","tag-c-restaurant","tag-case-study","tag-dining-gift-cards","tag-portfolios","tag-restaurant-gift-cards","tag-restaurant-reservation-software"],"yoast_head":"\nHow C Restaurant Generated $117K+ with Restaurant Gift Cards<\/title>\n<meta name=\"description\" content=\"A successful gift card program helped C Restaurant increase cash flow, attract new diners, and create additional revenue opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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