{"id":31260,"date":"2026-04-17T00:15:58","date_gmt":"2026-04-16T14:15:58","guid":{"rendered":"https:\/\/www.nowbookit.com\/117000-and-counting-how-c-restaurant-boosts-profits-with-now-book-it-gift-cards\/"},"modified":"2026-04-17T00:15:59","modified_gmt":"2026-04-16T14:15:59","slug":"117000-and-counting-how-c-restaurant-boosts-profits-with-now-book-it-gift-cards","status":"publish","type":"post","link":"https:\/\/www.nowbookit.com\/en-us\/success\/117000-and-counting-how-c-restaurant-boosts-profits-with-now-book-it-gift-cards\/","title":{"rendered":"$117,000 and counting: How C Restaurant boosts profits with Now Book It gift cards"},"content":{"rendered":"\t\t
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Perched 33 floors above Perth, C Restaurant<\/a> offers more than just a meal\u2014it delivers an experience. As the city\u2019s only revolving restaurant, it serves up incredible views alongside standout dining for lunch, high tea, and dinner. A five-time consecutive award-winning venue, C Restaurant<\/a> pairs culinary excellence with a constantly changing skyline backdrop. Every visit feels a little different, making it a go-to spot for locals and visitors alike. <\/span> <\/span><\/p>

Venue Manager Ann-Marie Gill spoke with Now Book It about how the platform has helped take things to the next level by streamlining reservations and adding a new revenue stream through gift cards<\/a>. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\nKeeping tables full is a revolving act <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In today\u2019s hospitality scene, even a remarkable venue like C Restaurant need to stay on top of their game to keep guests coming back, and to bring in new faces. They have the unforgettable dining experience down pat, but the next challenge was in finding smart, new ways to stay visible and competitive. <\/span> <\/span><\/p>

While the venue\u2019s stunning 360-degree views set it apart, the team knows not to rely on this alone to keep the venue buzzing and the bookings rolling in.<\/span> <\/span><\/p>

\u201cIn a competitive industry like ours, it\u2019s not enough to rely only on what happens inside the venue. We are constantly looking for new ways to reach guests and drive revenue beyond the dining room,\u201d said Ann-Marie.<\/span> <\/span><\/p>

That mindset led them to Now Book It gift cards. Today, the ability to let guests gift is no longer just as a nice to have option, it\u2019s also an essential profit driver that now plays a part in C Restaurant\u2019s ongoing growth and success. <\/span> <\/span><\/p>

Guests who come in looking for gift cards are already intent on the purchase, plus customers who dine in with a gift card typically end up spending <\/span>20-30%<\/span><\/a> more than the value.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Photo by C Restaurant<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\nTurning gifting into growth <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s no surprise that getting on board with gift cards opened doors to a whole new stream of revenue for C Restaurant. In just the first few months of 2025, they\u2019ve already sold over 900 gift cards, bringing in more than $117,000 in extra profit\u2014revenue that didn\u2019t exist before. <\/span> <\/span><\/p>

\u201cGift cards have been a win-win. They bring in new guests and give us that upfront cash flow, which is super helpful ahead of busy times like Mother\u2019s Day,\u201d Ann-Marie shared.<\/span> <\/span><\/p>

That reliable boost in income has given the team more freedom to plan ahead for operations and handle peak periods with confidence. <\/span> <\/span><\/p>

Gift cards are now a core part of how C Restaurant operates and grows its business.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Now Book It gift cards go beyond the bucks <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Gift cards have become more than just a dollar amount for the venue \u2014they\u2019re a way to offer something truly special. With Now Book It\u2019s experience gift cards<\/a>, the team has been able to roll out easy, ready to go options like High Tea, Degustation Menus, and Wine Pairings. These are full bespoke dining experiences, and guests love being able to give something a bit more personal. <\/span> <\/span><\/p>

C Restaurant also makes the most of their Now Book It reservation platform, and the results speak for themselves. Since integrating with the system, they\u2019ve seen a major improvement in how bookings are managed. <\/span> <\/span><\/p>

<\/span>Guests can easily update their own reservations and add preferences, which means fewer phone calls and less manual admin for the team. The result? Staff members spend less time behind the screen and more time focusing on what really counts\u2014creating a standout dining experience. <\/span> <\/span><\/p>

The support from Now Book It has also been a strong point for the fine dining establishment that prioritises excellent experiences.<\/span> <\/span><\/p>

\u201cHaving a system we can rely on means we spend less time troubleshooting and more time focusing on what matters\u2014delivering an exceptional experience to our guests,\u201d says Ann-Marie. <\/span> <\/span><\/p>

With reliable tech and responsive support, C Restaurant continues to uphold its high standards of service, all with greater ease and confidence.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Photo by C Restaurant<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Booked, busy & backed by data <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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One of the biggest wins for C Restaurant since joining Now Book It has been the access to smart reporting and real-time insights. The dashboard has helped the team spot booking patterns, pinpoint peak times, and fine tune seating layouts to make the most of every service. <\/span> <\/span><\/p>

<\/span>\u201cThe system\u2019s reporting and insights have given us the data we need to make smarter decisions\u2014and it\u2019s had a real impact on revenue,\u201d said Ann-Marie.<\/span> <\/span> <\/span> <\/span><\/p>

With data-driven decisions now part of daily operations, the team is running more efficiently and delivering an even better guest experience.<\/span> <\/span><\/p>

With Now Book It behind the scenes, C Restaurant continues to shine with a blend of innovation and service that keeps the venue at the top of Perth\u2019s dining scene. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Blog\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Reach out now to discover how Now Book It can help you streamline bookings, boost revenue, and tap into the power of gift cards.<\/span> <\/span><\/h4>

Whether you\u2019re booking a table<\/a> or looking to gift a signature experience<\/a>, C Restaurant is a destination worth checking out.<\/span>
<\/span>Now Book It tip:<\/strong> Opt for a window seat when booking one of the best views in town! <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Learn how this revolving restaurant streamlined reservations and added a new revenue stream with Now Book It<\/p>\n","protected":false},"author":15,"featured_media":31259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1150],"tags":[1275,1238,1273,1236,1274,799],"class_list":["post-31260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success","tag-c-restaurant","tag-case-study","tag-dining-gift-cards","tag-portfolios","tag-restaurant-gift-cards","tag-restaurant-reservation-software"],"yoast_head":"\nHow C Restaurant Made $117K with Now Book It Gift Cards<\/title>\n<meta name=\"description\" content=\"Discover how C Restaurant earned $117K (and counting) with Now Book It gift cards - unlocking new revenue streams & boosting customer loyalty\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nowbookit.com\/en-us\/success\/117000-and-counting-how-c-restaurant-boosts-profits-with-now-book-it-gift-cards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How C Restaurant Made $117K with Now Book It Gift Cards\" \/>\n<meta property=\"og:description\" content=\"Discover how C Restaurant earned $117K (and counting) with Now Book It gift cards - 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