{"id":31958,"date":"2026-04-24T17:00:30","date_gmt":"2026-04-24T07:00:30","guid":{"rendered":"https:\/\/www.nowbookit.com\/new-on-now-book-it-drive-repeat-visits-and-revenue-with-automated-crm\/"},"modified":"2026-04-24T17:00:30","modified_gmt":"2026-04-24T07:00:30","slug":"new-on-now-book-it-drive-repeat-visits-and-revenue-with-automated-crm","status":"publish","type":"post","link":"https:\/\/www.nowbookit.com\/en-us\/tools-and-tips\/new-on-now-book-it-drive-repeat-visits-and-revenue-with-automated-crm\/","title":{"rendered":"New on Now Book It: Drive Repeat Visits and Revenue with Automated CRM"},"content":{"rendered":"\t\t
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Most venues lose 70%<\/a> of first-time guests. When there are thousands of other restaurants out there vying for a diner’s attention, your bottomline rests on building better guest relationships.\u00a0<\/p>

You already know that first-time guests not returning is the revenue leak. And that’s exactly why we built Now Book It CRM<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Restaurants don't lose guests, they lose visibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We talk to restaurant owners everyday, and we hear the same story. Venues pour time and effort into marketing (new dishes, social media videos, monthly promotions!) in hopes of getting new diners through the doors. Meanwhile retention still slips because there’s no control over getting guests to return.\u00a0<\/span><\/p>

When restaurants rely on third-party booking platforms, guest data belongs to those platforms. That means no direct way to follow up, no visibility into who’s a regular versus a first-timer, and no control over the relationship after the bill is paid.\u00a0<\/span><\/p>

Now Book It venues own 100% of their data – here’s how that changes the way you promote to guests.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Introducing Now Book It's restaurant CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Now Book It CRM gives restaurants the power to turn first-time guests into regulars automatically. It’s your communications tool built into the Now Book It platform<\/a>, which means it connects directly to your reservation data from day one.<\/span><\/p>

No more guessing who your regulars are. No more manual follow-ups. And most importantly, no more handing over your guest list to third-party platforms that promote other venues.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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How Now Book It CRM works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our restaurant CRM works in three layers \u2014 data, insight, and automation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1. Guest profiles that build themselves<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Every reservation made through your Now Book It system builds a richer picture of your guests over time \u2014 think visit frequency, dining preferences, booking behaviour, and more. <\/span><\/p>

If you have your POS plugged in, that also means dollar spend and average ticket sizes logged automatically.<\/span><\/p>

These customer profiles fill in as they return. With everything else you’re juggling, that’s one task off your plate. But more importantly, you own these guest profiles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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2. Full reservation history in one place<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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See every visit \u2014 when they came, how often, how many covers, special occasions noted \u2014 in one platform.\u00a0<\/span>It’s the context your front-of-house team needs to make every guest feel like they’re being remembered.<\/span><\/p>

That also means you never have to switch between multiple platforms to connect the dots and personalise guest experiences.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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3. Automated campaigns that bring guests back<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Stay in touch and connected with guests by setting up automated email and SMS campaigns using easy plug-and-play custom templates.\u00a0<\/span><\/p>

With your customer data built-in, you can also create targeted re-engagement campaigns triggered by guest behaviour \u2014 a lapsed regular who hasn’t visited in 60 days, a birthday coming up next month, a table of six who had a great Saturday night.<\/span><\/p>

Decide if you want to send a thank you email, a review request, send a gift card or even create fun seasonal promotions to keep things exciting! Read more about guest engagement campaign ideas<\/a> in our guide here.<\/span><\/p>

The CRM handles the follow-up, so your focus stays on the floor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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How a restaurant CRM can change your venue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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When we built our CRM, the last thing we wanted was another complex marketing tool bolted on top of your operations. <\/span><\/p>

Like everything else we do, this easy-to-use product is designed specifically for people in hospitality. It takes just 15 minutes to set up, and some venues send their first campaigns on the very same day.\u00a0<\/span><\/p>

Now Book It CRM is your thread to diners, connected by the reservation data and guest profiles in the bigger picture.<\/span><\/p>

Here’s what you can expect:<\/span><\/p>