Now Book It has been named as one of the leading platforms
in the Research.com best restaurant management software list, a testament to its reputation as an essential tool for modern hospitality businesses.
Research.com is renowned for its rigorous software evaluation process. Their reviews combine user feedback, market performance, and expert analysis to spotlight platforms that optimize business operations and elevate customer experience. The recent acknowledgment of Now Book It underscores the platform’s commitment to innovation, usability, and business growth in the competitive restaurant industry.
Now Book It is an all-in-one, cloud-based reservation and guest engagement platform that empowers restaurants to own their bookings, control the customer journey, and streamline operations. Our platform is designed for restaurant owners and replaces traditional third-party booking channels with a more efficient, direct-to-consumer approach. With Now Book It, businesses can increase profitability, reduce no-shows, and build direct relationships with their guests.
As the global restaurant management software market, valued at $5.79 billion in 2024, is projected to grow at a CAGR of 17.4% from 2025 to 2030, Now Book It is poised to meet the evolving needs of the hospitality industry. It caters to a wide range of venues and offers a comprehensive suite of features such as online reservations, gift cards, table management, prepayments, event bookings, and guest loyalty tools. Now Book It is flexible enough to handle everything from busy bookings to small wine tastings, so it is ideal for any business size.
According to Research.com’s in-depth Now Book It review, one of the platform’s most impactful features is its direct booking widget. This is seamlessly embedded into the restaurant’s website, so customers can reserve a table without being redirected to external sites. With that, it enhances the user experience, ensures brand consistency, and drives traffic to owned digital channels rather than third-party apps that charge commissions. More importantly, the restaurant retains full ownership of valuable customer data.
Now Book It enables full customisation of reservation flows. Users can configure booking window venues, seating durations, deposit requirements, and more. They can also manage peak hours or special events, so restaurants can adjust availability to reflect real-time operations. The system also supports tiered prepayments and full upfront payments for high-demand dining experiences to aid in no-shows and optimise revenue.
Another standout capability of Now Book It is its integrated event management functionality. Restaurants and wineries can host special events, like chef’s table dinners, cooking classes, or wine tastings, and manage guest registrations, ticket sales, and communication from one centralised platform. This helps venues maximise occupancy and ensure a seamless guest experience from RSVP to arrival.
Beyond reservations and restaurant events, Now Book It includes powerful gift card tools that allow businesses to sell digital and physical gift cards through their website. These can be customised with branding elements and are easy for customers to purchase and send. In hospitality, where every upsell counts, this Now Book It feature boosts revenue and builds customer loyalty.
Now Book It’s intuitive table management dashboard gives front-of-house teams full visibility into upcoming bookings and walk-ins. It helps staff seat guests more efficiently, manage waitlists, and communicate booking changes in real time. This streamlines service and keeps dining smooth and responsive, especially during busy times and staff transitions.
Now Book It integrates with leading POS systems like Square and marketing platforms such as HubSpot. This allows restaurants to synchronise customer data, track booking trends, and launch targeted campaigns. These integrations eliminate data silos and support automated workflows that save staff time while boosting engagement.
What sets Now Book It apart
Security and data ownership are key priorities for restaurants, and Now Book It ensures customer data is stored securely. The platform is GDPR-compliant and only accessible to authorised users. Unlike third-party booking apps, the platform allows restaurants to build their customer databases, which they can use for personalised marketing, repeat visit incentives, and service improvements.
The mobile-friendly interface ensures guests can book, cancel, or modify reservations on the go. Restaurants, on the other hand, can manage bookings from any device, during service or after hours. Hospitality teams rely on this flexibility to quickly adapt and meet customer needs and daily challenges, helping them attract more customers while maintaining operational efficiency.
One of the most appreciated aspects of Now Book It is its detailed reporting dashboard. Managers can view real-time analytics on bookings, customer behavior, cancellations, and revenue performance. These insights help teams make smarter staffing decisions, plan promotions effectively, and optimize menus based on real customer behavior.
Research.com also highlighted the platform’s scalability and strong support for multi-venue management. For restaurant groups or hospitality brands managing several locations, Now Book It offers centralised control and consistency across properties. At the same time, each venue can customise its settings to reflect local hours, menus, and experiences. Growth-minded businesses can rely on this flexibility to deliver premium, location-specific service without compromising brand standards.
As consumer expectations rise and digital engagement shapes dining, restaurant technology must elevate the entire guest experience, not just operations. Now Book It achieves this by combining streamlined workflows with tools that personalise and elevate the experience. From the first online reservation to post-meal feedback, the platform supports a relationship-driven approach to hospitality.
Now Book It’s recognition by Research.com reflects the platform’s consistent performance, innovation, and positive customer feedback. Now Book It’s tools boost booking rates, reduce no-shows, strengthen guest relationships, and increase repeat business. As today’s market becomes competitive with tight margins and a focus on customer loyalty, these results are game-changing.
The platform also offers dedicated support and training resources to ensure restaurants can maximise the value of their subscription. The Now Book It team partners with clients from setup to customisation. The platform creates solutions tailored to their needs, goals, and unique operating environments.
With digital tools reshaping guest engagement, Now Book It helps hospitality businesses move beyond fragmented systems into a unified, growth-driven future. It features award-winning design and scalability. As such, Now Book It, being more than just a reservation system, provides a competitive advantage.
Independent restaurants looking to boost reservations and multi-location brands streamlining operations can turn to Now Book It. This platform delivers the technology, insights, and support needed to succeed. And with its recognition by Research.com, you can confirm what many in the hospitality industry already know: Now Book It is the smarter way to manage your restaurant’s future.
Learn how the all-in-one restaurant reservation software can help you manage your restaurant smarter, with a first-to-market AI receptionist that handles all your calls. Book a free demo today.
