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Now Book It — Opt-Out & Data Preferences

Effective date: April 2026

    • At Now Book It, we respect your right to control how your personal information is used. This page explains how consent works on the Now Book It booking platform and what choices are available to you — including how to opt out of SMS updates, venue marketing communications, and other data uses.
    • Now Book It operates in Australia, New Zealand, Canada, and the United States. Your rights are governed by the privacy legislation applicable in your country, as set out in Section 9 of this document.

    1. How Consent Works on Now Book It

      When you make a reservation through Now Book It — whether directly on our platform, via a venue’s website, or through Google’s Reserve with Google service — you may be presented with up to three optional checkboxes on the booking form, depending on the venue and region:

      2.1 SMS Reservation Updates

      “I’d like updates about my reservation via SMS at the phone number provided.”
      This checkbox, when selected, allows Now Book It and/or the venue to send you transactional SMS messages related to your booking — such as confirmations, reminders, and cancellation notices.
      In Australia, this checkbox is pre-ticked by default. In Canada and the United States, this checkbox requires active opt-in and is not pre-ticked, in accordance with CASL and TCPA requirements.
      To opt out of SMS at any time, reply STOP to any SMS you receive. Reply HELP for assistance. Message frequency varies. Message and data rates may apply.
      SMS opt-out: Reply STOP to any message to unsubscribe immediately. This applies to all SMS sent in connection with your Now Book It reservation.

      2.2 Venue Marketing Communications

      “I agree to receive special invitations and updates from [Venue Name]”
      This checkbox, when selected, allows the venue — not Now Book It — to contact you with marketing communications such as special offers, events, and updates.
      In Australia, this checkbox is pre-ticked by default but can be deselected before completing your booking. In Canada, the United States, and New Zealand, this checkbox requires active opt-in and is not pre-ticked, in accordance with applicable anti-spam and privacy legislation.

      2.3 Booking Terms and Conditions

      “I agree to the booking Terms and Conditions.”
      This checkbox is not pre-ticked and must be actively selected to complete a booking where a venue has enabled it. It relates to the venue’s own booking terms, which may include cancellation policies and deposit conditions.

      • Now Book It Does Not Market to Diners

        Now Book It does not use diner data for its own marketing purposes. We do not send promotional emails, SMS messages, or push notifications to diners on our own behalf.

        The personal information you provide when making a reservation (such as your name, email address, phone number, and dining preferences) is:

        • Shared with the venue you are booking with, so they can manage your reservation
        • Used by Now Book It solely to facilitate the booking and any associated transactional communications
        • Not sold, rented, or distributed to third parties for marketing purposes

        Now Book It’s direct communications with diners are limited to transactional messages — such as booking confirmations, reminders, and cancellation notices — which are necessary to complete your reservation.


      • Bookings via Reserve with Google

        When you book a table using Google’s Reserve with Google service (for example, through the “Book Now” or “Reserve a Table” button on Google Search or Google Maps), Google collects your contact and booking details and shares them with Now Book It to fulfil your reservation.

        In this context:

        • Google’s handling of your data is governed by Google’s Privacy Policy. You can manage your Google account data and privacy settings at myaccount.google.com.
        • Once your data is received by Now Book It, it is handled in accordance with our Privacy Policy and the preferences described on this page.
        • If you set marketing preferences during a Reserve with Google booking, those preferences are passed to Now Book It and honoured in the same way as preferences set directly on our platform.
        • To opt out of communications or request data deletion for bookings made via Google, you may contact us at legal@nowbookit.com or use the methods described in Sections 4, 5, and 6 below.

      • Opting Out of SMS Messages

        You can opt out of SMS messages at any time using any of the following methods:

        • Reply STOP to any SMS message you receive in connection with a Now Book It reservation
        • Deselect the SMS updates checkbox at the time of making any future booking
        • Email legal@nowbookit.com with “SMS Opt-Out” in the subject line, including the phone number you wish to unsubscribe

        After opting out via STOP, you will receive one final SMS confirming your unsubscription. No further SMS messages will be sent to that number unless you opt back in.

        Please note: opting out of SMS does not affect email confirmations or other communications related to your booking.

        US & Canada — Compliance note: SMS messaging complies with the Telephone Consumer Protection Act (TCPA) in the United States and Canada’s Anti-Spam Legislation (CASL). Reply STOP to unsubscribe, HELP for assistance. Message frequency varies. Message and data rates may apply.


        • Opting Out of Venue Marketing Communications

          If you have previously opted in to marketing from a venue and wish to unsubscribe, you should:

          • Use the unsubscribe link in any marketing email you receive from the venue
          • Reply STOP to any venue marketing SMS
          • Contact the venue directly to request removal from their mailing list

          You can also deselect the venue marketing consent checkbox at the time of any future booking through Now Book It.

          If you are unable to opt out directly and require assistance, contact us at legal@nowbookit.com and we will facilitate your request with the relevant venue.


        • Request Deletion of Your Personal Data

          You have the right to request that we delete the personal information we hold about you, subject to certain legal exceptions (for example, where we are required to retain records for tax, legal, or dispute resolution purposes).

          To submit a deletion request:

          • Email legal@nowbookit.com with “Data Deletion Request” in the subject line
          • Include your full name and the email address or phone number associated with your reservation

          We will acknowledge your request within 7 days and aim to complete deletion within 30 days. Where personal data has been shared with a venue, you may also need to contact the venue directly to request deletion of data they hold independently.

          If your booking was made via Reserve with Google and you wish to manage or delete data held by Google, please visit Google’s Privacy & Terms.


        • Access and Correct Your Personal Data

          Regardless of your location, you have the right to access and request corrections to the personal information we hold about you. This right is supported under the applicable privacy legislation in each country where Now Book It operates.

          To request access or correction:

          • Email legal@nowbookit.com with “Data Access Request” or “Data Correction Request” in the subject line
          • We will verify your identity before providing any information
          • There is no charge for making an access or correction request

          We will respond within a reasonable timeframe, and no later than 30 days.


        • Cookies and Tracking Technologies

          Our website uses cookies and similar tracking technologies to improve your experience and understand how our platform is used. You can manage your cookie preferences by adjusting your browser settings to decline or delete cookies at any time, or by using your browser’s private or incognito mode to prevent cookie storage.

          Where required by applicable law, we will present a cookie consent banner when you first visit our site, allowing you to accept or decline non-essential cookies.

          Please note that disabling cookies may limit some functionality of the Now Book It platform. For more information, refer to our Privacy Policy.


          • Your Rights by Region

            Your privacy rights vary depending on where you are located. The following regulators oversee privacy compliance in each region where Now Book It operates:

            Australia: Your rights are protected under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). The relevant regulator is the Office of the Australian Information Commissioner (OAIC).

            New Zealand: Your rights are protected under the Privacy Act 2020. The relevant regulator is the Office of the Privacy Commissioner (OPC).

            Canada: Your rights are protected under the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL). The relevant regulator is the Office of the Privacy Commissioner of Canada.

            United States: Depending on your state of residence, you may have rights under state privacy laws including the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), and similar legislation. The relevant federal regulator is the Federal Trade Commission (FTC). You may also contact your state Attorney General.


          • Privacy Complaints

            If you believe your privacy rights have not been respected, please contact us first so we have the opportunity to resolve your concern:

            We will acknowledge complaints within 7 days and aim to resolve them within 30 days. If we cannot resolve your complaint within this period, we will notify you with the reason and an expected resolution date.

            If you remain unsatisfied after engaging with us, you may escalate to the relevant regulator for your jurisdiction as listed in Section 9 above.


          • Contact Us

            Now Book It Pty Ltd

            ABN 33 607 322 092

            Email: legal@nowbookit.com

            Website: www.nowbookit.com

            Privacy Policy: www.nowbookit.com/privacypolicy

            Opt-Out & Data Preferences: www.nowbookit.com/opt-out

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