With more than 15 venues stretching along Australia’s scenic coastlines, Squire’s Loft’s name has become synonymous with high-quality steaks, house-made sauces, and a simple philosophy: Keep It Simple Steak. This approach has earned the group a loyal following and a reputation for being “The Steak Specialists.”
This approach has earned the group a loyal following and a reputation for being “The Steak Specialists.”
We spoke with the group’s Business Development Manager, Megan, about how Now Book It helps them manage operations across every location, keeping the guest experience consistent, teams connected, and daily operations running as smoothly as their signature basting.
The blind spot that multi-location groups can’t afford
Before switching to Now Book It, the group’s old booking system only let them see four days of reservation history. For a group running 15 locations and aiming to grow, that meant every staffing, marketing, and peak-period decision was made without the long-term data needed to make confident choices.
“Before, we couldn’t look back on bookings beyond four days, so planning ahead or building a clear strategy was nearly impossible,”
The National Restaurant Association’s 2025 Multi-Unit Operator Technology Report found that access to consolidated historical data is the most frequently missing feature in existing restaurant group management software for US operators running five or more locations.
Bringing the big picture into focus
After implementing Now Book It in 2020 across all locations, the group finally gained a full view of operations, and it has changed their venues for the better. Managers can now dive into booking trends, compare performance between locations, and pull detailed reports to guide smarter, faster decisions. This level of insight has removed the guesswork from day-to-day operations and given the team confidence to scale strategically. Since rolling out Now Book It in 2020 across all Squire’s Loft locations, the group finally gained sight of the full picture, and it’s changed the way they operate for the better. Managers can now dive into booking trends, compare performance between venues, and pull detailed reports to guide smarter, faster decisions. That kind of visibility across the group has taken the guesswork out of day to day operations and given the team real confidence to scale strategically.
“We can see what’s happening across all our venues in real time, who’s busy, where there’s room to grow, and how each location is tracking. That kind of data just wasn’t possible before.”
It’s not just the internal team seeing results. Diners enjoy a seamless, polished booking experience at every venue. Whether they’re ordering a ribeye on the waterfront or a porterhouse downtown, the booking experience feels consistent: polished, branded, and consistent. For a restaurant franchise booking system serving a group of this profile, that consistency is part of the brand promise — not just an operational convenience.
$121,000 in gift card revenue from one unified system
Another ingredient in the group’s success is the use of Now Book It gift cards across all locations. This unified approach generated over $121,000 in additional revenue in 2025 alone. Beyond the dollars, guests using gift cards tend to spend 20% more per visit, making them a powerful tool for driving both traffic and higher spend.
“It’s more than just a transaction, it’s about creating a consistent experience at every touchpoint,”
With Now Book It integrated directly into the website, selling gift cards is effortless. Gift card buyers do not need to choose a specific location or navigate separate systems per venue. They purchase once, use anywhere within the group, and the whole transaction is managed through the same multi location restaurant software the team already uses for reservations. The operational friction is zero & the revenue is real.
Onboarding made simple: Train once, roll out everywhere
When it comes to multi-location restaurant software, one of the biggest questions for any group is onboarding: how long does it take to get a new location (or an entire group) up and running? For Squire’s Loft, using the same system across all 15 venues means everyone learns the same processes once and can apply them anywhere. Whether a team member moves between locations or a new venue opens, there’s nothing new to figure out.
That consistency is exactly what sets purpose-built restaurant group management software apart from managing a patchwork of separate systems at each venue. It keeps operations smooth, staff confident, and the guest experience seamless, no matter where they dine.
Squire’s Loft – Camberwell
Nestled in the bustling Camberwell shopping precinct, this location should be the go to spot for locals wanting a relaxed night out that matches the neighbourhood vibe perfectly.
Squire’s Loft – Geelong
Right in the heart of Geelong West at 76 Preston Street, this should be at the top of your list if you’re looking to celebrate a special occasion. The venue’s connection to Geelong’s thriving culture gives it a distinct local charm that sets it apart from the rest of the group.
Squire’s Loft – Sunbury
If you find yourself in the Macedon Ranges, don’t go past Squire’s Loft in Sunbury. This location offers a warm, contemporary setting perfect for everything from casual dinners to special celebrations.
