Perched 33 floors above Perth, C Restaurant offers more than just a meal—it delivers an experience. As the city’s only revolving restaurant, it serves up incredible views alongside standout dining for lunch, high tea, and dinner. A five-time consecutive award-winning venue, C Restaurant pairs culinary excellence with a constantly changing skyline backdrop. Every visit feels a little different, making it a go-to spot for locals and visitors alike.
Venue Manager Ann-Marie Gill spoke with Now Book It about how the platform has helped take things to the next level by streamlining reservations and adding a new revenue stream through gift cards.
Keeping tables full is a revolving act
In today’s hospitality scene, even a remarkable venue like C Restaurant need to stay on top of their game to keep guests coming back, and to bring in new faces. They have the unforgettable dining experience down pat, but the next challenge was in finding smart, new ways to stay visible and competitive.
While the venue’s stunning 360-degree views set it apart, the team knows not to rely on this alone to keep the venue buzzing and the bookings rolling in.
“In a competitive industry like ours, it’s not enough to rely only on what happens inside the venue. We are constantly looking for new ways to reach guests and drive revenue beyond the dining room,” said Ann-Marie.
That mindset led them to Now Book It gift cards. Today, the ability to let guests gift is no longer just as a nice to have option, it’s also an essential profit driver that now plays a part in C Restaurant’s ongoing growth and success.
Guests who come in looking for gift cards are already intent on the purchase, plus customers who dine in with a gift card typically end up spending 20-30% more than the value.
Turning gifting into growth
It’s no surprise that getting on board with gift cards opened doors to a whole new stream of revenue for C Restaurant. In just the first few months of 2025, they’ve already sold over 900 gift cards, bringing in more than $117,000 in extra profit—revenue that didn’t exist before.
“Gift cards have been a win-win. They bring in new guests and give us that upfront cash flow, which is super helpful ahead of busy times like Mother’s Day,” Ann-Marie shared.
That reliable boost in income has given the team more freedom to plan ahead for operations and handle peak periods with confidence.
Gift cards are now a core part of how C Restaurant operates and grows its business.
Now Book It gift cards go beyond the bucks
Gift cards have become more than just a dollar amount for the venue —they’re a way to offer something truly special. With Now Book It’s experience gift cards, the team has been able to roll out easy, ready to go options like High Tea, Degustation Menus, and Wine Pairings. These are full bespoke dining experiences, and guests love being able to give something a bit more personal.
C Restaurant also makes the most of their Now Book It reservation platform, and the results speak for themselves. Since integrating with the system, they’ve seen a major improvement in how bookings are managed.
Guests can easily update their own reservations and add preferences, which means fewer phone calls and less manual admin for the team. The result? Staff members spend less time behind the screen and more time focusing on what really counts—creating a standout dining experience.
The support from Now Book It has also been a strong point for the fine dining establishment that prioritises excellent experiences.
“Having a system we can rely on means we spend less time troubleshooting and more time focusing on what matters—delivering an exceptional experience to our guests,” says Ann-Marie.
With reliable tech and responsive support, C Restaurant continues to uphold its high standards of service, all with greater ease and confidence.
Booked, busy & backed by data
One of the biggest wins for C Restaurant since joining Now Book It has been the access to smart reporting and real-time insights. The dashboard has helped the team spot booking patterns, pinpoint peak times, and fine tune seating layouts to make the most of every service.
“The system’s reporting and insights have given us the data we need to make smarter decisions—and it’s had a real impact on revenue,” said Ann-Marie.
With data-driven decisions now part of daily operations, the team is running more efficiently and delivering an even better guest experience.
With Now Book It behind the scenes, C Restaurant continues to shine with a blend of innovation and service that keeps the venue at the top of Perth’s dining scene.
Reach out now to discover how Now Book It can help you streamline bookings, boost revenue, and tap into the power of gift cards.
Whether you’re booking a table or looking to gift a signature experience, C Restaurant is a destination worth checking out.
Now Book It tip: Opt for a window seat when booking one of the best views in town!
