Most venues lose 70% of first-time guests. When there are thousands of other restaurants out there vying for a diner’s attention, your bottomline rests on building better guest relationships.
You already know that first-time guests not returning is the revenue leak. And that’s exactly why we built Now Book It CRM.
Restaurants don't lose guests, they lose visibility
We talk to restaurant owners everyday, and we hear the same story. Venues pour time and effort into marketing (new dishes, social media videos, monthly promotions!) in hopes of getting new diners through the doors. Meanwhile retention still slips because there’s no control over getting guests to return.
When restaurants rely on third-party booking platforms, guest data belongs to those platforms. That means no direct way to follow up, no visibility into who’s a regular versus a first-timer, and no control over the relationship after the bill is paid.
Now Book It venues own 100% of their data – here’s how that changes the way you promote to guests.
Introducing Now Book It's restaurant CRM
Now Book It CRM gives restaurants the power to turn first-time guests into regulars automatically. It’s your communications tool built into the Now Book It platform, which means it connects directly to your reservation data from day one.
No more guessing who your regulars are. No more manual follow-ups. And most importantly, no more handing over your guest list to third-party platforms that promote other venues.
How Now Book It CRM works
Our restaurant CRM works in three layers — data, insight, and automation.
1. Guest profiles that build themselves
Every reservation made through your Now Book It system builds a richer picture of your guests over time — think visit frequency, dining preferences, booking behaviour, and more.
If you have your POS plugged in, that also means dollar spend and average ticket sizes logged automatically.
These customer profiles fill in as they return. With everything else you’re juggling, that’s one task off your plate. But more importantly, you own these guest profiles.
2. Full reservation history in one place
See every visit — when they came, how often, how many covers, special occasions noted — in one platform. It’s the context your front-of-house team needs to make every guest feel like they’re being remembered.
That also means you never have to switch between multiple platforms to connect the dots and personalise guest experiences.
3. Automated campaigns that bring guests back
Stay in touch and connected with guests by setting up automated email and SMS campaigns using easy plug-and-play custom templates.
With your customer data built-in, you can also create targeted re-engagement campaigns triggered by guest behaviour — a lapsed regular who hasn’t visited in 60 days, a birthday coming up next month, a table of six who had a great Saturday night.
Decide if you want to send a thank you email, a review request, send a gift card or even create fun seasonal promotions to keep things exciting! Read more about guest engagement campaign ideas in our guide here.
The CRM handles the follow-up, so your focus stays on the floor.
How a restaurant CRM can change your venue
When we built our CRM, the last thing we wanted was another complex marketing tool bolted on top of your operations.
Like everything else we do, this easy-to-use product is designed specifically for people in hospitality. It takes just 15 minutes to set up, and some venues send their first campaigns on the very same day.
Now Book It CRM is your thread to diners, connected by the reservation data and guest profiles in the bigger picture.
Here’s what you can expect:
- Repeat visits, minus the extra effort. No more manually chasing every lapsed diner or sending review requests.
- Personalised guest experiences at scale. Keeping up with guests is a big part of the job, but doing it with ease involves smart solutions.
- Growing revenue from the returning guests you’ve already worked hard to win.
- Full ownership over your customer data. With Now Book It, venues collect 50% more data and that becomes your guest list that never goes away. The ability to market to these contacts means a direct line to potential diners — priceless.
Get started with Now Book It CRM today
Book a demo to learn more about how Now Book It’s all-in-one restaurant management solution can help your venue run smoother.
Already a Now Book It customer? Chat with the team to add CRM to your account today.
