Turn first-time guests into regulars with automated CRM
Most venues lose 60-70% of first-time guests.
Now Book It’s guest relationship management platform (CRM) brings them back—automatically.
Drive repeat visits and revenue — automatically
Re-engage diners with targeted campaigns triggered by milestones. No manual follow-up required.
Automated email & SMS
Drag-and-drop email builder with branded templates and SMS campaigns to reach guests where they are, every step of the way.
Post-dining thank you emails
Send branded follow-ups from your venue after every visit and leave an impression with first-time guests.
Touchpoints that bring guests back
Set up consistent and timely communication with diners based on their behaviour, building long-term relationships.
Post-dining review requests
Automatically prompt happy guests to leave a Google review, contributing to your venue's first impressions
Birthday & Loyalty campaigns
Delight guests with a gift on their birthday, reward dining milestones and keep your best customers coming back.
Updated guest database
Now Book It CRM puts your guest data in your hands. Decide when and what to send your customers.
Know your guests and make sure they know you
With Now Book It’s rich guest profiles and full reservation history synced, every interaction feels personal to your diners.
“I highly recommend Now Book It. Ever since we made the change to this platform, everything has been so easy and transparent. The options are amazing! It never fails us and is very reliable, you would be silly not to use Now Book It."
Chloe LaFace, Willowdale Hotel
Sydney NSW
Ready to get started?
Let’s get you talking to one of our team members.
More Now Book It hospitality solutions
Reservations
Take online bookings, set up your floor plan and have complete control over your venue with reservation and table management.
Gift Cards
Add instant cash to the till with upfront revenue and encourage repeat visits with your venue’s very own gift cards.
Reporting Insights
Got a question about your venue? Ask our reporting AI assistant and get instant answers, charts and reports in your dashboard.
AI Receptionist
Never miss another call with Sadie, our 24/7 AI receptionist who handles enquiries and bookings, from first ring to final click.
Learn more about restaurant customer engagement
Frequently Asked Questions
Find answers to frequently asked questions about Now Book It’s CRM
A restaurant CRM — short for Customer Relationship Management — is a platform that helps venues track and manage guest relationships over time. It stores information about your diners: when they visited, how often they come back, their preferences and history. That data gives you everything you need to deliver personalised experiences and bring guests back more often.
Unlike generic CRM tools built for sales teams, a restaurant CRM is designed around the aspects hospitality, including bookings, covers, reservations, and the guest journey from first visit to regular.
Most restaurants work hard to win a guest — and then have no way to keep them. Without a CRM, there’s no system to track who your regulars are, reach out to lapsed diners, or personalise a guest’s experience beyond what your team can remember.
A restaurant CRM gives you the tools to grow relationships automatically: re-engage guests who haven’t visited in a while, recognise your best customers, and send the right message to the right person at the right time — without your team having to do it manually.
Send automated email or SMS campaigns and targeted re-engagement messages triggered by guest behaviour, such as a lapsed diner who hasn’t visited in 60 days or a guest with a birthday coming up.
Everything is connected to your Now Book It reservation system, which means profiles and history build from day one — no setup headaches.
Now Book It CRM is built for busy venue operators, not IT teams. Setup is simple, guest profiles populate automatically from your reservation data, and the campaign builder is designed to be straightforward.
If you can use a reservation system, you can use Now Book It CRM. And if you ever need help, our 24/7 local support team is right here to guide you.
You do. When you use Now Book It CRM, every guest profile, every data point, and every contact detail belongs to your venue. We don’t share your guest data with third parties, sell it, or use it to market other businesses to your diners.
Now Book It CRM is built into the Now Book It platform — so if you’re already a Now Book It venue, it connects directly to your reservation data. Guest profiles start building automatically from your existing bookings.
If you’re new to Now Book It, our team will get you set up and walk you through the platform. Most venues are up and running in as quick as 3 days, with support available every step of the way.