The restaurant industry is changing, and so are we. Our platform has always been built by and for people in hospitality. With 10 years of context and experience in this space, we noticed when the needs of restaurant owners and operators were starting to evolve.
The advent of AI changed the way we live and work, whether it’s behind the counter or in front of a laptop screen. Diners today know exactly what they want, and they want it fast and frictionless. But perhaps most crucially, restaurants have become increasingly centred around the experience they deliver.
In a world where diners are choosing from millions of venues at their fingertips (or the hundreds within their radius), good food is now the baseline. Beyond that, great hospitality — better hospitality — is what sets you apart from another restaurant on their list.
That’s why we worked to rebuild over 500 new and existing features, pulling together bookings, guest relationships, reporting, and revenue in one place. More than that, we ensured that operators always have the option for gift cards, events, voice AI, and marketing solutions.
The new Now Book It is here — an all-in-one reservation, guest engagement, and revenue platform built for the way you run your venue.
Built the way you know and love, by people who’ve actually lived and breathed hospitality.
Keep reading to see what’s changed and why it matters for your venue.
Building around the guest journey
The new Now Book It platform is built around the full journey a guest takes with your venue —
Greater discovery
Discovery is easier than ever, and nothing stands in the way of a guest booking your venue. With a fully customisable and embeddable booking widget and automated marketing tools, we put your venue in front of the right guests without extra legwork.
Smoother service
Service runs smoother once guests are through the door while our platform handles the busywork that used to eat into a chaotic Friday night. With voice AI answering the phone calls, floor plans built the way your staff manoeuvres service, and end of day reporting ready for you in a single click,
More connected data
Behind it all, your data stays connected — guest history, bookings, gift cards, events and revenue all in one place, instead of scattered across five different platforms. And because every part of the platform offers the same context, it powers predictive insights based on your actual historical booking data allowing you to deliver exceptional experiences.
Better experiences
When everything is connected, a guest who books once is instantly recognised on the phone or through your website. They never have to fill out the same form twice, and your system remembers all their preferences, tags, and booking history. The automated marketing engine knows exactly when to reach out — whether it’s birthdays or a dining milestone — and your team spends less time piecing together who they’re looking after. And that’s what keeps diners coming back.
A single, powerful new platform
Now Book It has always handled your reservations. Now it handles a lot more. Bookings, guest relationships, reporting, and revenue all live in one platform, with gift cards, events, voice AI, and marketing built in.
That means fewer logins, exports, and switching between multiple platforms. It also means you never have to worry about your guests slipping through the cracks between systems.
Data that stays yours
Third-party platforms have a habit of sitting between you and your guests — taking a fee and keeping the relationship. Plenty of platforms claim to give you your data, but the million-dollar question is whether that same data is shared to your competitors down the street.
Your guest data is only as valuable as your control over where it goes. Now Book It was built over a decade ago to keep that control in the hands of restaurant owners, and our new platform doubles down on that.
Every guest profile, every booking history, every dollar of revenue is visible and actionable inside your own platform. You decide how to use it — not a platform that profits from your guest data being stretched across the marketplace.
The operating system for more revenue
Think of the new Now Book It platform as your venue’s operating system for revenue. Gift cards, events, and upsells all run through the same platform your reservations do, so every extra dollar a guest spends is one you can track and act on.
On top of that, having true visibility and control over your revenue and potential profits sit in what you already own with Now Book It — that’s right, your data.
Knowing which days of the week are your bread and butter, which tables offer you better ROI, and most importantly, what brings guests back. That’s what gives you the edge to make hospitality better.
Built by people in hospitality, powered by AI
The foundations of the Now Book It platform remain: built by people who’ve worked an actual service, together with real restaurant operators, for restaurant operators.
What’s new is the enhanced look and feel, better functionality, and AI capabilities that grow with your venue.
Because whether it’s removing friction points or creating better experiences, we take our venues’ feedback to heart and we deliver.
One platform for bookings, guests, and revenue — with control in your hands, and your guests, data, and profits exactly where you want them.