06 Jun
Serving Up Satisfaction: A Look at Hospitality Through Three Lenses
Great restaurants offer more than just good food. They create a welcoming atmosphere through something called hospitality. For those of us in the industry, hospo is what we live and breathe. But between the roulette of long hours, service with a smile and razor thin profit margins, what exactly does ‘hospitality’ mean?
In this article, Now Book It explores the concept of hospitality from three key perspectives: diners, owners, and restaurant technology. By unpacking what matters to each of these aspects, you’ll learn how they work together to create what we all strive for—a truly memorable dining experience.
Why is Hospitality Important?
In today’s restaurant scene, great hospitality can make a big difference. By going the extra mile, you can make guests feel comfortable, valued, and eager to return.
This can be anything from a warm greeting to remembering a guest’s dining preference. When customers love the experience, they’re more likely to recommend your restaurant to friends and family. That also translates to a thriving customer base and a healthier bottom line.
How does hospitality play out in the setting that is your restaurant, bar, cafe or brewery? Let’s break it down into three major perspectives: how customers experience it, what it means for restaurant owners, and how technology can play a role!
Defining Hospitality From Three Different Perspectives
Forget the dictionary definition – hospitality is so much more than “the business of providing food, drink, and accommodation for customers of restaurants, bars, etc. or guests at hotels”. It hangs on a precarious balance between various viewpoints, starting with your guests.
Hospitality from the Customer’s Perspective
From a customer’s perspective, hospitality is about feeling comfortable and cared for. It’s not just relevant to service itself, but the dining experience as a whole.
Here’s what good hospitality might look like for a diner:
A Comfortable Environment
Walking into an immaculate restaurant sets the tone for the entire experience. It’s more than just aesthetics; it signifies a well-maintained space that prioritises hygiene and safety.
Sparkling floors, tidy tables, and spotless restrooms — a clean restaurant makes a good first impression. It puts customers at ease, knowing that the restaurant prioritises hygiene. That way, they can fully enjoy a delicious meal with good company.
Ambience is also a vital factor in hospitality, so think about the way you want customers to feel when they walk in those doors. Warm, dim lighting and an upbeat playlist makes for a snazzy casual dinner, while windows that let in sunlight against the background of coffee shop jazz music might set your customers up to come for quiet lunch breaks.
Welcoming Service
Atmosphere aside, hospitality is all about going the extra mile to make customers feel valued. Customers appreciate it when staff in their favourite cafe remembers their regular order or offers to split a dessert – these touches create a sense of warmth and connection. They make guests acknowledged and cared for.
Train your staff to greet each guest with a friendly “hello” and a welcoming smile that reaches the eyes. This sets a positive tone for the entire dining experience and shows they’re happy to see new faces.
Personalisation and Flexibility
Ask anyone in hospo and chances are, they’d agree with this—things don’t always go according to plan.
Managing hospitality adeptly means training your staff to handle unexpected situations, such as a bigger party or a dietary restriction that wasn’t mentioned during reservation. Problem solving on the fly is a wait staff requirement, think adjusting seating arrangements in real time or finding alternative menu options to keep everyone happy.
Additionally, food allergies or dietary preferences shouldn’t deter diners from enjoying your food. Offer a variety of flexible options on your menu to accommodate different needs, from gluten free to sans shellfish. That way, your doors are open to a wider customer base.
For special occasions, a small gesture like a complimentary dessert can be a nice touch. These little things create a connection and show guests you care about their experience, not just the transaction.
A smart restaurant reservation software can help here. Whether it’s specifying occasions for the booking or allowing live changes to existing table plans, the best booking system lets you personalise guest experiences and remain flexible.
Hospitality from the Perspective of Restaurant Owners
When competition is fierce and margins are tight, well executed hospitality can make a substantial difference to restaurant owners. It’s a strategic approach that goes straight to your bottom line. Here’s how focusing on hospitality can supercharge your restaurant’s success:
Delivering Guest Satisfaction
For restaurant owners, hospitality is about consistently delivering service that surpasses your guests’ expectations. Happy guests become your best marketing tool and are more likely to leave glowing online reviews that will attract new customers at minimal cost.
Gathering guest feedback is crucial for exceeding expectations but finding staff with the digital skills needed can be tough – nearly 70% of hospitality businesses struggle with this. That said, restaurant tech that offers marketing integrations can automate sending out Net Promoter Score (NPS) surveys after a customer’s visit.
Work on constructive feedback from lower scores and invite high scoring ‘promoters’ to share positive reviews on social platforms. This approach allows you to continuously improve your operations and refine guest experience, plus get some good word of mouth going.
Streamlining Operations for Efficiency
Hospitality thrives on efficiency, not extravagance. Effective resource management, from menu planning to staffing levels, allows you to deliver exceptional service without compromising profitability.
Just like your customers can become your best marketing tools, your staff are the ambassadors of your hospitality. Investing in staff training empowers them to anticipate guest needs. This in turn ensures your guests have an enjoyable experience, which keeps them coming back for more.
Well-trained staff also prove to be happier employees. While hospo jobs tend to be short term, so on the job training offers opportunities in growth and advancement that can be fulfilling and healthy for morale.
By emphasising smart resource management and skills training, you can create a seamless hospitality cycle that benefits both your employees and customers.
Constant Innovation and Improvement
The restaurant industry is ever-evolving. To stay ahead of the curve, business owners must be aware of emerging trends on the line.
For instance, with the rise in vegetarian and vegan diets, offering more than just a side salad on your menu can attract a wider customer base. Technology is also changing the way people dine, so options for online ordering and flexible payments can be helpful. Keep an eye on these hospitality trends to make sure your restaurant stays appealing amidst industry developments.
Hospitality from a Restaurant Technology Point of View
Running a successful restaurant requires top notch hospitality. But how do you ensure a seamless yet consistent experience for every guest, every time?
Here’s where technology comes in – not to replace the human touch, but to become your failproof partner in delivering outstanding hospitality.
Data-Driven Decision Making
Restaurant software such as your point of sale systems can track more than transactions. They also provide data to help analyse popular dishes and identify trends like gluten-free or vegan preferences.
By analysing guest data, you can also pinpoint areas where service might be slow, such as order processing or kitchen operations. This allows you to streamline operations and improve service efficiency.
Getting a table reservation system with POS integrations can help your restaurant move beyond guesswork and focus on delivering exceptional hospitality right from the point of booking. By analysing reservation patterns and table turnover rates, you can optimise table allocation and minimise wait times for guests.
Convenience and Automation
Automated tasks and streamlined processes mean reduced errors, and the ability to serve more guests. Diners today crave a stress-free experience and restaurant technology offers solutions to elevate their experience.
Mobile apps and QR codes empower guests to browse menus, order directly, and pay on their smartphones – cutting down on wait times and order errors. In the kitchen, digital displays ensure accuracy, cutting confusion and speeding up service. The result? Happier guests, faster table turns, and ultimately, a boost to your restaurant’s revenue.
Streamlining operations can not only reduce labour costs but also create a happier work environment for your staff. When nearly one in ten of the chefs are reported to have suffered mental distress, the industry is in dire need of hospitality that includes consideration for staff.
Bridging Accessibility Gaps
Restaurant technology does more than speed things up. It fosters true hospitality by bridging accessibility gaps.
With the right restaurant software, diners with dietary restrictions can enjoy a seamless experience with ordering systems that recognise their needs. For instance, visually-impaired guests can navigate menus independently thanks to text-to-speech transcriptions.
This creates a welcoming and inclusive dining environment for everyone — a nod to the fact that technology can be a powerful tool for world class hospitality.
Understanding Hospitality for Success
We hope this article has given you a new perspective on what goes into great hospitality—certainly more than the transactional act of paying for the service of food and drinks.
Now that you know how these different roles come together in hospo, take this secret recipe for success and cook up an outstanding experience unique to your establishment.
